Now's the best time to learn about different cultural and historical facts from around the world
right on your mobile! Get to know facts such as 'Sabah and Sarawak has more than 60 ethnics',
'Rafflesia is the largest flower in the world!' and more on your mobile for a chance to win the Grand
Prize of gold bars or any of your dream prizes worth RM100,000! Plus, you will get to enjoy facts
for FREE on your first week! Continue to subscribe daily and be in the running to win other
amazing prizes such as tablets, smartphones or shopping vouchers worth up to RM300,000!
Promotion Period: 13 February 2014 – 24 April 2014
To subscribe:
Just type ON LUMBA and send to 27999
  Type :   Send :
  ON LUMBA   27999
Charges: RM1.00/SMS
Upon successful subscription, you will get 1 FREE content daily for 7 days.
Continue to subscribe daily and subscribers can request additional facts and questions to
increase the chance of you winning amazing prizes!
Terms and condition






This Promotion is held by Celcom Mobile Sdn Bhd (Company No. 27910-A) ("Celcom"). By participating in the Promotion, the Customer (as herein defined) hereby agrees to be bound by these terms and conditions which shall form an integral part and to be read together with terms and conditions of Customer Registration Form (CRF) and/or terms and conditions of the respective mobile/content service(s) offered and relevant to the Customer in respect of this Promotion.

In the event of a conflict or inconsistency between these terms and conditions and CRF and/or terms and conditions of the respective mobile/content service(s), such inconsistency shall be resolved by giving precedence in the following decreasing order (i) these terms and conditions (ii) terms and conditions of CRF and/or the respective mobile/content service(s).

Duration of the Promotion

This Promotion shall commence from 13 February 2014 until 23 April 2014 ("Promotion Period"). Any extension thereof shall be at the sole discretion of Celcom.

This Promotion shall be applicable to all Celcom customers ("Customers").
For the avoidance of doubt, the Promotion shall not be applicable to the following persons:
(i) Celcom employees (including its related corporation) and their immediate family members; and
(ii) representatives, employees and/or agents of Celcom's dealers and distributors.

Promotion Mechanics

1. The Customer may participate in this Promotion by subscribing to the Dream Big service ("Service") by sending ON BIG or any other keywords as notified by Celcom to the Customer from time to time to 27999 ("Subscription").

2. Upon successful Subscription, the Customer shall receive:
(i) an SMS confirmation of the Customer's Subscription from Celcom;
(ii) cultural and historical information ("Content") for free ("Free Content") for a period of seven (7) days from the date of the Subscription ("Free Subscription").
(iii) on 6th day of the Free Subscription, Customer will receive an optout message from Celcom to opt out from the Subscription ("Opt Out").

3. Upon expiry of the Free Subscription, the Customer shall be automatically subscribed to the daily subscription of the Content ("Daily Subscription") which shall be valid for twenty four (24) hours ("Daily Subscription Period") from the time of the Daily Subscription. The Customer shall receive one (1) Content per day during the Daily Subscription Period.

4. In the event that the Customers Opts Out during the Free Subscription period, the Customer shall charged with the Daily Subscription Charges once the Customer re-opts in to the Daily Subscription by sending any one (1) of the keywords listed below to 27999:
(xi) ON EMAS.

5. The Daily Subscription shall be automatically renewed on a daily basis unless the Customer opts out by sending STOP or STOP ALL to 27999.

6. In addition to the Content, the Customer may purchase additional contents ("IOD") at the rate of RM1.00 per IOD ("IOD Charges") by sending the respective keywords as notified by Celcom to 27999. For the avoidance of doubt, the Customer may also purchase the IOD during the Free Subscription period subject to the IOD Charges.

7. Upon successful purchase of the IOD as prescribed in Clause 6 above, the Customer shall receive:
(i) one (1) IOD content; and
(ii) (1) question ("IOD Question").

8. The Customer may answer the IOD Question by sending the Customer's answer to 27999 which will entitle the Customer to receive the points prescribed in Clause 11(iii) or Clause 11(iv) below. The Customer shall not be charged for every answer sent.

9. The Customer agrees to receive various information/content from Celcom as part of Celcom's promotional activities for Celcom's products and services by subscribing to the Service.

10. The Customer shall only be allowed to receive the Content and purchase the IOD of up to a maximum value of RM50.00 per day.

11.   Subject to Clauses 6,7 and 8 above, the Customer shall receive the following points:for each Subscription and answer provided:






Upon successful Subscription



For renewal of each Subscription



Each correct answer



Each incorrect answer


12. Celcom shall randomly select the Customers who fulfil the requirement of Clauses 6-11 above as the shortlisted customers in the following manner ("Shortlisted Customer") for the selection of the following type of winners ("Winners"):


Minimum number of Points accumulated

Number of Shortlisted Customers

Frequency of Selection of Shortlisted Customers

Type of Winner





Every week

Occasional and Biweekly Prize Winner




Every month

Monthly Prize and Grand Prize Winner


13. The Shortlisted Customers above shall be asked three (3) questions ("Questions") by Celcom. Celcom shall select the following Winners who manage to answer the Questions correctly who shall be entitled to win the following prizes ("Prize"):

Type of Winner

Type of Prize

Number of Winners

Occasional Prize Winner

One (1) unit of a tablet each, the model of which shall be determined by Celcom at its sole discretion


Vouchers Departmental Stores (gadgets, clothes, food)


One (1) unit of the following Smartphone each as determined by Celcom at its sole discretion:
(i)  iphone 4;
(ii) Samsung Galaxy Tab P6800; or
(iii) Sony Xperia.


Prepaid Top Up worth RM100.00


Biweekly Prize Winner

Vouchers Departmental Stores (gadgets, clothes, food)


Grand Prize

RM100,000 Gold Bar or RM100,000 to fulfill the winner's dream to either purchase a car, house, pay for the Winner's wedding or dream holiday subject to the terms and conditions as may be imposed by Celcom from time to time.


14. Celcom shall notify the Winners of their entitlement to the Prize via phone. Celcom reserves the right to use any other method or medium it deems fit at its sole and absolute discretion for the purpose of notifying the Winners.The Customers may also refer to for the list of the Winners.
15. Celcom reserves the right to select another Winner subject to Clause 13 above as the winner upon three (3) failed attempts to contact any of the Winners.

16. Each Customer shall only be entitled to receive one (1) Prize per mobile number.

17. The Winner must collect the Prize within a period to be specified by Celcom ("Prize Collection Period") at a venue to be determined by Celcom and may be required to attend a prize-giving ceremony on a date and at a venue to be determined by Celcom ("Prize Giving Ceremony"). Celcom reserves the right to forfeit the Prize in the event that the Winners fail to collect the Prize within the Prize Collection Period or fail to attend the Prize Giving Ceremony

General Terms and Conditions


  1. Celcom reserves the sole and absolute right to withdraw, amend, omit and/or vary any part or the whole of the terms and conditions of this Promotionwithout prior notice to the Customer herein stated and the Customer shall be bound to observe, perform and comply with the terms and conditions herein and any amendments thereof.
  2. Celcom's decisions in any matter in relation to the Promotion shall be final and conclusive. Any request for appeal and review shall not be entertained.
  3. Celcom shall not be liable for any claim by the Customer or third-party claims or loses of any nature, including but not limited to, loss of profits, punitive, indirect, special, incidental, or consequential damages or for other damages and any related claims of any nature, including direct, indirect, third party, consequential or other damages resulting from or in connection with thisPromotion.
  4. Celcom disclaims any liability for loss or damage to property or any personal injury or loss of life resulting from or in connection with thisPromotion.
  5. The Customer acknowledges and agrees that Celcom reserves the rights to disqualify any participation if the Customer is in breach of its obligations or any terms and conditions of thisPromotion. Notwithstanding the above,Celcom reserves the right to reject any participation or the Customer at its sole and absolute discretion without assigning any reasons whatsoever.
  6. Celcom does not take any responsibility in the event Customer is prevented from participating in the*Promotion/Promotion, as a result of certain technical restrictions or other limitations specific or force majeure which including but not limited to regulatory and/or government directive, act of God etc.
  7. All photographs, personal information and names submitted in the Promotion, service marks, trade names, trademarks are the property of Celcom.
  8. Celcom reserves the right, at its absolute discretion, to use the names, photographs, voice or video recordings and entries of the Customer for publicity, advertising, trade or Promotion purposes in any media, without first obtaining any consent nor making any payment whatsoever to the Customer.
  9. Except as expressly mentioned herein, Celcom shall not be responsible for any expenses and cost including out-of-pocket expenses related to or as a consequence of participating in this Promotion.
  10. All prizes offered under this Promotionare not transferable for cash or in kindand shall be subject to availability of stock. Celcom reserves the right to substitute and replace the prize offered with another prize of equal value or higher value as Celcom deems fit.
  11. Celcom disclaims any warranties or liabilities for the merchantability and fitness of the prize under this Promotion. The warranties applicable for the prize are subject to the terms and conditions provided by the manufacturer or supplier of the prize.
  12. The content for the Promotion is provided by a third party. Celcom does not filter or edit such content. The Customer acknowledges that Celcom is under no obligation to censor the content or information provided. Celcom disclaims all liability in relation to the content provided.
  13. In the event any of the provision in these terms and conditions is invalid, illegal and unenforceable under any applicable law or by any reasons whatsoever, the legality and enforceability of the remaining provisions shall not be affected.
  14. No delay or indulgence by Celcom in enforcing any terms or conditions herein shall constitute waiver by Celcom of the Customer's breach of these terms and conditions.